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Buyer PersonasLead Nurturing

Buyer Personalization: The B2B Buyer Journey is Unique. Keep it Personal.

Buyer Personalization: The B2B Buyer Journey is Unique. Keep it Personal. Marketers are evolving how they use buyer personas to drive a more focused and personalized buyer experience. What we know is each person has their own unique journey that they go through at their own individual pace.  Data-driven, personalized marketing enables companies to leverage data in real time to create highly individualized buyer experience. (more…)
Shannon Prager
May 2, 2019

What Keeps You Awake At Night?

What Keeps You Awake At Night? This blog was updated on August 3, 2021. Podcasts are a frequent source of inspiration for me. As I’m on the go, they are easy to take with me. So here’s a new question from one that I’ve been tossing around. Last week I was listening to the SAP podcast by Jennifer Morgan called “A Call to Lead”. She was interviewing Brianna Golodryga, the co-anchor of CBS This Morning. Towards the end of the interview, Jennifer asks Brianna what her favorite interview question is. Brianna describes the question as, “…simple, but always insightful.” Wait…
Shannon Prager
March 20, 2019
Customer Marketing

How to Surprise, Delight and Retain More Customers

How to Surprise, Delight and Retain More Customers Why is it so important to have a customer retention strategy? There are plenty of reasons. A base of revenues to allow higher growth, of course, is one. From a marketer’s perspective, the best reason is that acquiring a new customer can cost 5x more than keeping an existing one. For every paying customer you lose, you have to expend five times the effort and funds to replace them. Besides that key statistic, there are other reasons for surprising and delighting your customers. In almost every business, you’ll find that one of…
Shannon Prager
January 25, 2019

Best B2B Email Marketing Platforms

Best B2B Email Marketing Platforms While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions. If you’re ready to try a new email platform but aren’t sure which product best suits your business model, here’s a guide to help you evaluate the best email marketing software for your B2B tech organization. (more…)
Shannon Prager
February 21, 2018
Digital MarketingMarketing TacticsRamblingsWebsite Design

10 Best Practice Tips For Landing Pages

10 Best Practice Tips For Landing Pages Great landing pages are ones that compel a visitor to take action - fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on the Call to Action button. The CTA button is that ultimate graphic to which all messages on the page should naturally draw the eye. (more…)
Shannon Prager
September 20, 2017
Integrated Marketing

Why Integrated Marketing is the Key to Your Success

Why Integrated Marketing is the Key to Your Success If you’re marketing for B2B today, you know that one tactic alone won’t be the silver bullet. It’s the collection of all campaigns and tactics working together. Successful integrated marketing strategy starts with a committed brand focus, including a differentiated position, a compelling messaging platform with unique messages to critical audiences, and a savvy integrated marketing plan that connects all touchpoints that could influence and persuade buyers. (more…)
Shannon Prager
June 28, 2017