Sales and Marketing Feature

Sales and Marketing: The Perfect One, Two Punch. You have your marketing guru. You have your sales rep.  They each do their little thing and take on where the other leaves off, and all is good with the world, right? Wrong. (more…)

Are Your B2B SaaS Marketing and Sales Messages Agile or Fragile? As COVID-19 continues to impact the global economy, B2B SaaS organizations across all industries are taking steps to respond to the changing needs, wants, and pains of their target customers.  (more…)

Recession-Proof Your B2B SaaS Marketing and Sales Strategy This post was updated on August 31, 2021. The pains that your business was solving four weeks ago look nothing like the pains you are solving today. In all cases, your B2B SaaS sales and marketing strategy must shift during this time and if that wasn’t enough to ask, you must shift quickly. Agility is the name of the game.   (more…)

Sales and Marketing Alignment: Kick The Sales And Marketing Silo To The Curb This post was updated on August 24, 2021. Without a solid marketing effort, even the best product will not sell.  Without a successful sales department, your B2B tech organization will not be in business long enough to build a marketing department or pay its employees. (more…)