Your B2B tech customers are evolving every day; is your marketing strategy doing the same?
If your marketing materials haven’t been refreshed in years, it’s time to reinvent your B2B marketing strategy. Meet your customers where they are today, with content that directly addresses the pains they are experiencing right now.
Uncover how you can lay the foundation for connecting more deeply with your customers in our eBook: 5 Building Blocks To Driving Demand for B2B Tech and SaaS Companies.
Inside you will learn how you can put demand generation expertise to work for your B2B tech organization, keeping our 5 building blocks in mind:
- Target Marketing
- Content Marketing
- Messaging and Value Proposition
- Sales and Marketing Alignment
- Integrated Marketing and Campaigns
Read on for a sneak preview of what to expect in our eBook.
Understand Your Customers “Inside and Out” with Target Marketing
Laying the foundation for a new and improved marketing strategy requires going back to what matters most- your customers. In order to provide your target audience with solutions that keep them coming back, you need to know your target audience inside and out.
The core of target marketing is honing in on your ideal customers’ pain. How can you determine what those are? Ask yourself the following questions:
- What challenges do my customers face today?
- How can I tweak my product or service to serve those challenges?
- Is there a different need we are in a unique position to serve?
- And more!
Stay up to date on the latest in target marketing best practices by subscribing to our monthly newsletter here.
Build Your Reputation with Content Marketing
When a prospective customer is searching for a solution, he/she is encountering pain or a problem. Whether he/she is searching online or through a friend, he/she are bound to come across your organization’s content.
Is your content marketing strategy answering your prospective customers’ pains? Is your content marketing strategy providing value to your current customers?
Through your content marketing strategy, you have an opportunity to build a reputation of service, quality, and integrity. Keep your customers coming back for answers to their current business problems with content that evolves the same way they do. With regular, up-to-date, and spot-on content, your customers will continue to find value in your organization
In order to continue providing your customers with value, you need to keep your organization on a structured planning cycle. Keep your content marketing cycle updated and your marketing team on track with our systemized content planning cycle.
Convey Your B2B Organization’s Value With Your Messaging and Value Proposition
When you communicate with your target customers, do they walk away knowing:
- Who you are as a company?
- The value your business provides to them?
- How you can help them solve a problem, in a unique way?
- What your B2B tech organization stands for?
When you have a strong messaging and value proposition established and agreed upon by key decision-makers in your organization, all of your marketing materials become focused and cohesive. Thus, your customers will walk away with a clear idea of your organization’s purpose and the answers to the above questions.
Sitting down with key decision-makers, such as the Head of Sales or the CMO, when planning your marketing materials is essential in establishing your value proposition and positioning. Together, your established value proposition and positioning fuel every aspect of your messaging. With this strong foundation, the messages you create will more deeply connect with your target audience.
Learn what questions you can ask your current customers in order to establish messaging and value proposition that will resonate with your future customers in our Webinar: How To Create A Marketing and Sales Engine For Your B2B Tech Company.
Align Your Sales and Marketing Departments
Did you know that 90% of the buyer’s journey is complete before a prospect even reaches out to a salesperson? This means your potential B2B customers are interacting with your website, content and any other marketing collateral far before speaking with your sales team.
Is your sales team ready to pick up the conversation when it’s time? Is your marketing team providing the sales team with tools they need to create a cohesive buying experience?
Because your customers are searching for answers to their pains long before your sales team is able to engage them, your sales team needs to be aware of what your customers are interacting with before they have a conversation with the sales team. Conversely, your marketing team needs to coordinate with your sales team on what customers need in terms of marketing materials.
Make strong connections with customers regardless of where they are in their buying journey. Learn how to unite the sales and marketing teams in our eBook: 5 Building Blocks To Driving Demand for B2B Tech and SaaS Companies.
Connect With Your B2B Customers Through Integrated Marketing and Campaigns
Integrated marketing is a strategy employed by B2B tech organizations around the world. It is the concept of delivering a unified, holistic message across any and all marketing platforms your brand currently uses. The purpose being that no matter where your customers go, they are receiving the same types and tones of messages.
Integrated campaigns across 4+ channels outperform single or dual-channel campaigns by 300%.
Just because you’re on multiple platforms does not mean you have double or triple the amount of work on your hands. With your target market and value proposition clearly defined, you can create content that can be leveraged across multiple platforms.
Lay The Foundation For A B2B Marketing Strategy With Our 5 Building Blocks For Driving Demand
Now that you’ve gotten a first look at our five building blocks for driving demand, put them into action by downloading our eBook: 5 Building Blocks To Driving Demand for B2B Tech and SaaS Companies.