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Marketing Strategy Archives - Leadit Marketing

Demand GenerationDigital MarketingGTMIntegrated Marketing FeatureMarketing PlanningMarketing StrategySaaS Go to Market Strategy

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It

B2B SaaS Marketing Maturity: What It Means, Why It Matters, and How to Achieve It Did you know that SaaS companies invest 80-120% of their revenue in marketing and sales in their first five years of existence? If you’re investing all of your revenue into marketing, shouldn’t you know whether your messaging is having the impact it should? In our B2B SaaS Maturity model, we explore a powerful process for making your SaaS marketing efforts and demand generation strategies more proactive, connected, and intelligent when taking advantage of digital media and connecting with the audiences that matter most to your…
Shannon Prager
March 29, 2022
Demand GenerationMarketing PlanningSales and Marketing Feature

Recession-Proof Your B2B SaaS Marketing and Sales Strategy

Recession-Proof Your B2B SaaS Marketing and Sales Strategy This post was updated on August 31, 2021. The pains that your business was solving four weeks ago look nothing like the pains you are solving today. In all cases, your B2B SaaS sales and marketing strategy must shift during this time and if that wasn’t enough to ask, you must shift quickly. Agility is the name of the game.   (more…)
Shannon Prager
April 9, 2020
Demand GenerationIntegrated MarketingMarketing Planning

Your B2B SaaS Marketing is Integrated, but is it Synchronized?

Your B2B SaaS Marketing is Integrated, but is it Synchronized? Integrated marketing is a very powerful demand generation strategy, but simply integrating your marketing, social media, website, etc. is no longer enough.  If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing. (more…)
Shannon Prager
July 29, 2015
Demand GenerationMarketing PlanningSales and Marketing Feature

Sales and Marketing Alignment: Kick The Sales And Marketing Silo To The Curb

Sales and Marketing Alignment: Kick The Sales And Marketing Silo To The Curb This post was updated on August 24, 2021. Without a solid marketing effort, even the best product will not sell.  Without a successful sales department, your B2B tech organization will not be in business long enough to build a marketing department or pay its employees. (more…)
Shannon Prager
July 23, 2015