SaaS Marketing: How to Communicate With Your B2B Buyer Persona Value proposition, messaging, and positioning are all fancy marketing terms to describe the intention your company wishes to set with your B2B buyer persona. While these three things individually are different, when you weave them together, your customers should walk away with an understanding of: Who you are as a company The value your B2B tech company provides to them How can you help them solve a pain point, in a unique way What your company stands for This core understanding serves as the foundation for what your B2B SaaS…
Shannon PragerDecember 13, 2021