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marketing stack

 

With digital marketing constantly evolving and changing, no company should be content and just sit back and continue status-quo marketing. Customers tastes, preferences, and ways of consuming information are constantly changing, therefore the technology and implementation of a marketing strategy should be a constantly evolving craft. Top marketers are agile and actively adapting in order to stay at the forefront of their industries.

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digital marketing

 

Digital Marketing Mostly Started with B2C

Digital advertising has been a longtime favorite tactic of B2C marketers, with its ability to draw on your browsing behaviors to serve up ads that always seem to display just what you’ve been looking for.

While B2B Businesses Spent $$$ on Traditional Ads with Diminishing Returns

This has not always been the case with B2B marketing. The B2B tradition has been to rely heavily on targeted display advertising in trade or general business publications, billboards, and trade shows. Those channels are still frequently used by Fortune 500 level enterprises to spread brand awareness, where marketing budgets are generous.  

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channel partners

 

Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program is a business strategy that companies use to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other complimentary partners. Growing companies can take particular advantage of channel marketing to rapidly increase market exposure. But channel marketing isn’t easy.  It takes a lot of strategizing, planning, and collaborating internally and across your partner ecosystem.

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corporate messaging platform

 

A corporate messaging platform is the backbone of a company’s external image, so it must be clear, powerful, compelling and differentiating. Consistent messaging ensures everyone in an organization is on the same page in terms of company identify, purpose, and communication throughout the entire customer experience. Read more »

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CAPTURE LEADS

 

It takes a lot of work to drive traffic to a website. If your site is not designed to capture leads, however, then the site traffic will be lost. In order to ensure SEO and SEM efforts don’t go to waste, your website should be set up to engage existing customers, to capture leads, and to turn a healthy percentage of your web site visitors into conversions.

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writing a blog post

 

Writing a great blog post is a specialized skill. In order to create posts that people will actually read and appreciate, it is helpful to understand what goes into the creation of a great blog post. Here are a few tips and tricks to craft a blog post that provides value to readers.

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Guest Blogger Contribution by Sophorn Chhay at Trumpia.

Gathering and nurturing your leads is an excellent way to build your brand’s reputation, develop trust levels and turn prospects into buyers which will ultimately increase your revenue. However, this can be extremely time consuming. Therefore, you should explore using SMS and marketing automation if you want to make a bigger impact on your campaigns.

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video marketing

 

Video marketing is powerful for promoting a company’s product or service. In fact, by 2017, analysts predict that 74% of all internet traffic will be on video. It is so effective in fact, that on average, it typically increases the likeliness of audience engagement by more than a power of ten! This is a profound advantage, and a top reason why video marketing needs to be a part of any marketer’s strategy.

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modern marketer

 

The marketing industry has evolved so much over the past 20 years. In many ways, the tasks, techniques, and skills of today’s marketers would be unrecognizable to the professionals of the past. My father was also in marketing and his eyes glaze over when I talk about some of the programs and tactics we manage today! With the extensive potential of digital techniques, the power of in-depth customer data, and the ever-evolving expectations of consumers, modern marketing is, to some extent, a completely new and different field.

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cmo trends in 2016

 

I have the luxury of working with some of the greatest CMOs and one thing is certain – A CMO is a big job that includes running an entire marketing team successfully within an ever transforming field. This requires a high level of strategic thinking, oversight, and execution – as well as an ability to excel and lead all the different areas of a marketing department, from social media and demand generation to branding.

In order to stay ahead in an often overwhelming position, it helps to review the demands and requirements of the role of CMO, examine how they are evolving, and then apply this wisdom in-house. Here are the top CMO trends in 2016 to help you take your team to the next level.

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