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Is your marketing plan refreshed and ready to go for the coming year?

Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked.

It may be that your company never had a formal marketing plan, or there’s an outdated and long-forgotten one and you’ve been flying by the seat of your pants a little too long. Either way, industry and marketing trends evolve so rapidly, you can’t afford to ignore this critical check-in to make sure you are set up for success in the new fiscal year.

Read on to find out what’s in a marketing plan that will keep your company on the leading edge for 2017.

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video internet marketing isometric concept

We’re a society of watchers, more than readers – and growing numbers of business decision makers are basing their purchases on what they see in an online video. Here are some video marketing stats from 2016 that B2B executives can’t afford to ignore. 

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Did you know that the average email database degrades by nearly 23%* every year? Such a high attrition rate amps up the pressure on marketers to keep their email lists growing organically at a steady pace. Here are 10 different ways you can promote new signups that have proven their worth time and again.

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Going to market with only a set of ideas about how to sell your product is a hit-or-miss proposition – usually a miss. For a successful marketing campaign, you need to start with a good plan. Here’s a checklist of 10 things that should be covered before launching any marketing campaign.

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Business, Technology, Internet and network concept . Young business man working on the tablet of the future , select the virtual screen : Video marketing

 

Have you noticed how videos and video marketing seem to be taking over the Internet these days? You’d be right. Most current research on trends in video marketing estimates that by next year, 74 percent of all Internet traffic will be video.

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