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Shannon Prager

Content Marketing FeatureMarketing StrategyMessaging Strategy

B2B SaaS Messaging: Stand Out From The Crowd

B2B SaaS Messaging: Stand Out From The Crowd Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy for your B2B SaaS organization. An effective B2B SaaS messaging strategy outlines what your organization does and how it differs from the competition. A B2B messaging strategy should serve as the foundation of everything you write from elevator pitches to website copy as well as your marketing and sales materials - to ensure that your marketing efforts are cohesive and effective. (more…)
Shannon Prager
September 28, 2021
General

Reinvent Your B2B Marketing Strategy To Drive Demand

Reinvent Your B2B Marketing Strategy To Drive Demand Your B2B tech customers are evolving every day; is your marketing strategy doing the same?  If your marketing materials haven’t been refreshed in years, it’s time to reinvent your B2B marketing strategy. Meet your customers where they are today, with content that directly addresses the pains they are experiencing right now. Uncover how you can lay the foundation for connecting more deeply with your customers in our eBook: 5 Building Blocks To Driving Demand for B2B Tech and SaaS Companies. Inside you will learn how you can put demand generation expertise to…
Shannon Prager
July 19, 2021
Featured BlogIntegrated Marketing Feature

Creating Cohesive Messages With Integrated Marketing

Creating Cohesive Messages With Integrated Marketing From social media to emails and everything in between, your customers are watching you. Every message your sales and marketing teams send out is a reflection of your brand. But what happens when the email newsletter team is not collaborating with the social media team? While the messages the two teams are sending out may not conflict, it may feel like your brand has multiple personalities. Whether you are struggling with: An unwieldy, large marketing department, Sales and marketing teams that do not align, or An overloaded small marketing team, Integrated marketing can help…
Shannon Prager
June 23, 2021
Marketing StrategyMessaging StrategyMessaging Strategy Feature

How to Craft a Unique Value Proposition For Your B2B SaaS Organization

How to Craft a Unique Value Proposition For Your B2B SaaS Organization A unique value proposition and corporate messaging is the starting point for any B2B SaaS marketing plan.  Why? It solidifies who your business is and what you can provide for your customers. Without a clear value proposition, your prospective B2B SaaS buyers won’t know what problems or pains you can solve for them. (more…)
Shannon Prager
April 13, 2021
Content MarketingContent Marketing FeatureFeatured Blog

Fuel Growth With A B2B Content Marketing Strategy Powered By Audience Research

Fuel Growth With A B2B Content Marketing Strategy Powered By Audience Research Every aspect of your B2B content marketing strategy should center around building a relationship with your customer. This has never been more true.  While most of us are isolated, we yearn to connect with others again. Your content marketing should reflect this. (more…)
Shannon Prager
March 9, 2021