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Messaging Strategy

Marketing StrategyMessaging StrategyTarget Marketing

SaaS Marketing: How to Communicate With Your B2B Buyer Persona

SaaS Marketing: How to Communicate With Your B2B Buyer Persona Value proposition, messaging, and positioning are all fancy marketing terms to describe the intention your company wishes to set with your B2B buyer persona. While these three things individually are different, when you weave them together, your customers should walk away with an understanding of: Who you are as a company The value your B2B tech company provides to them How can you help them solve a pain point, in a unique way What your company stands for   This core understanding serves as the foundation for what your B2B SaaS…
Shannon Prager
December 13, 2021
Content MarketingMarketing StrategyMessaging StrategyMessaging Strategy Feature

Learn How to Create Connections With A B2B SaaS Messaging Strategy

Learn How to Create Connections With A B2B SaaS Messaging Strategy From sales emails, monthly newsletters, and gated webinars to social media posts, your B2B SaaS organization is sending messages to your target audience around the clock. But, are those messages resonating with your target audience?  Ask yourself: When your target audience is scrolling through social media and reading your newsletters, are they receiving the same core message?  Are the messages speaking to their core pains? Would your target audience classify your messaging as consistent? Chances are, if your marketing and sales teams are not working congruently, the messages your…
Shannon Prager
October 15, 2021
Content Marketing FeatureMarketing StrategyMessaging Strategy

B2B SaaS Messaging: Stand Out From The Crowd

B2B SaaS Messaging: Stand Out From The Crowd Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy for your B2B SaaS organization. An effective B2B SaaS messaging strategy outlines what your organization does and how it differs from the competition. A B2B messaging strategy should serve as the foundation of everything you write from elevator pitches to website copy as well as your marketing and sales materials - to ensure that your marketing efforts are cohesive and effective. (more…)
Shannon Prager
September 28, 2021
Marketing StrategyMessaging StrategyMessaging Strategy Feature

How to Craft a Unique Value Proposition For Your B2B SaaS Organization

How to Craft a Unique Value Proposition For Your B2B SaaS Organization A unique value proposition and corporate messaging is the starting point for any B2B SaaS marketing plan.  Why? It solidifies who your business is and what you can provide for your customers. Without a clear value proposition, your prospective B2B SaaS buyers won’t know what problems or pains you can solve for them. (more…)
Shannon Prager
April 13, 2021
Messaging StrategyRamblings

What C-Suite Execs Read Every Day [Social Data]

What C-Suite Execs Read Every Day Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get the cushy offices and fat paychecks, right? So what does the C-Suite read every day to win in the marketplace (plus keep their jobs)? (more…)
Shannon Prager
December 22, 2015