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Demand Generation

Demand GenerationMarketing PlanningSales and Marketing Feature

Recession-Proof Your B2B SaaS Marketing and Sales Strategy

Recession-Proof Your B2B SaaS Marketing and Sales Strategy This post was updated on August 31, 2021. The pains that your business was solving four weeks ago look nothing like the pains you are solving today. In all cases, your B2B SaaS sales and marketing strategy must shift during this time and if that wasn’t enough to ask, you must shift quickly. Agility is the name of the game.   (more…)
Shannon Prager
April 9, 2020
Customer MarketingDemand Generation

Upselling and Cross Selling: How To Drive Sales Growth With Customers

Upselling and Cross Selling: How To Drive Sales Growth With Customers In last week's blog, I talked about the customer lifecycle, and how savvy management of your existing customer relationships can be a primary growth driver. This week, I drill down to look at two powerful techniques for nurturing and expanding the value of your company’s existing customers: cross selling and upselling. (more…)
Shannon Prager
December 15, 2016
Content MarketingDemand GenerationEvent MarketingFunnel MarketingIntegrated MarketingLead NurturingMarketing AutomationMarketing PlanningMarketing Tactics

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest. (more…)
Shannon Prager
November 2, 2016
Channel MarketingDemand Generation

How to Build a Successful Channel Partner Program

How to Build a Successful Channel Partner Program The term ‘channel partner program’ is often met with confusion or misunderstanding. What does that really mean and how does an organization create a channel partner program that really works? A channel partner program is a business strategy that vendors use to encourage value-added resellers, managed service providers, consultants, system integrators, equipment manufacturers, or independent vendors to recommend and sell the company’s products and associated services to their own networks. Essentially, it’s a clever way of extending a company’s sales and marketing reach to new audiences through other ancillary service partners. (more…)
Shannon Prager
November 4, 2015
Demand GenerationFunnel MarketingMarketing AutomationMarketing PlanningSirius Decisions Waterfall

How to Correct Sales Pipeline Shortfalls With Demand Modeling

  How to Correct Sales Pipeline Shortfalls With Demand Modeling It's easy enough for businesses to look back over past sales figures and see why pipeline shortfalls occurred. What is far more difficult is tracking efforts in real time in order to make corrections that will solve problems before they seriously impact earnings and undermine annual sales projections. The key to adjusting performance strategies on the fly is careful planning based on a solid understanding of annual trends, as well as the ability to collect, track, and analyze data in a timely manner. With appropriate demand modeling, your business can…
Shannon Prager
October 14, 2015